Indeed, legend has it the stylers were so in demand that prospects have been beating on the doors of GHD HQ, desperate to acquire their hands around the irons which had been promoting out as rapidly as they could possibly be manufactured.And not without very good purpose. Unlike many 'next massive things' in the hair and beauty market GHD straighteners lived up to the Outlet ghd hype and modified the lives of millions of ladies within the UK, who for the initially time could produce poker straight hair in the comfort of their very own house. GHD was fulfilling their guarantee of an finish to terrible hair days forever.Quick forward to 2009 and GHDs are as well known as ever, retailing for something up to 130 and now readily available in an array of patterns and colours. Furthermore for the traditional black stylers, GHD normally run limited editions, like 2008's purple gift set plus the 'Hot Pink' styler, which since 2005 continues to be released each October in support in the Breast Cancer awareness campaign.
Annual sales turnover in 2008 was an amazing 115 Million along with the Corporation just lately moved to a brand new multi million pound headquarters in Outlet ghd Australia Leeds, which involves a GHD education academy.Sad to say, the achievement of your brand has attracted a sizable variety of 'fraudsters', eager to jump around the GHD bandwagon. Fake GHD stylers are on a regular basis identified retailing on the internet for underneath £60 on sites for example ebay and have even identified their way onto the high street in high profile stores including Superdrug.Fake GHDs are not guaranteed by GHD and may be poor quality, or even dangerous.
Genuine GHD straighteners are only sold through salons and approved online retailers.In 2008 GHD introduced a website validator service on their Outlet ghd Straighteners official website, which verifies that a website is an authorised stockist. There is also an approved online retailer badge, which should be displayed on any approved retailers web site and can be clicked to verify authenticity at the official GHD site. Another great indicator that a styler is genuine or not is the price, as you will not find an authentic GHD Styler retailing for under 90.
There are also a number of GHD price comparison sites, which only list authorised retailers.So where will the brand go from here?Well, it looks like GHD may be positioning themselves as a elegance brand. There have been a number of recent indicators to suggest this, starting with the 2008 release in the Pink Styler, which came packaged with three pink lip glosses. GHD then released a Christmas pamper pack, including body creme and bubble bath and the very first restricted edition iron released in 2009, the Radiance Present Set, was a partnership with Benefit Cosmetics.
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